Building data-driven ecosystems at the intersection of analytics & engineering.
I'm a GTM Engineer specializing in robust data collection frameworks, tag management solutions, and analytics ecosystems.
With deep expertise in Google Tag Manager, GA4, and advanced tracking implementations, I bridge the gap between marketing teams and engineering to deliver precise, scalable data infrastructure.
From client-side tracking to server-side architectures, I design systems that capture every meaningful signal — cleanly and reliably.
End-to-end GA4 ecommerce implementation with custom dimensions, enhanced measurement, and BigQuery integration for advanced reporting and attribution.
Unified attribution model connecting Google Ads, Meta, and offline conversions using server-side GTM and Measurement Protocol v2.
Custom Node.js script to audit GTM containers via API, identify tracking gaps, duplicate tags, and auto-generate comprehensive audit reports.
Migrated client-side tracking to server-side GTM on Cloud Run, improving data accuracy by 35% and eliminating ad-blocker data loss.
Let's build something
data-driven together.